Many Faces in Many Places

July 14, 2011 at 4:54 pm 1 comment

I’ve learned a valuable lesson here at the Columbia Publishing Course. Those covers you see at the grocery store, the windows at bookstores, the aisles at Walmart? Well, those books didn’t always look like that.  They didn’t always have that cover. During book workshop week, my group had to create book covers for all of our titles. Our poor art director, who I shall call C, went through cover after cover for these books before we finally came to a decision. Then that decision was questioned, dissected, talked about, and picked at until the very last evaluation of the week.

But see the thing here is that our experiences with those various covers and designs were completely normal in publishing! Case point: that iconic, classic, everyone-knows-it image on the Twilight cover? Yeah, it went through so many stages.  And when the editor of that super successful book series, Megan Tingley came to the course during our first week, we saw all the different stages and variations of the Twilight cover. Some were good, some were bad, some were pretty but not appropriate for a vampire romance geared towards a teen audience. But the thing is: that cover that we all recognize now was not the first, second, third, or even fourth cover they went through.  Talk about behind the scenes.

Then all of those book covers you love so much? Well, when you sell the foreign rights to those books–covers change.  Twilight in America does not necessarily look like Twilight in Japan or France or even Sweden.  Here’s a little glimpse of some of the foreign covers for the first book in the series.  Which do you think is the most effective?




Entry filed under: Ramblings on Romance. Tags: , , , , , .

Cold Turkeys and Book Workshop Week Urban Country

1 Comment Add your own

  • 1. Nicola O.  |  August 9, 2011 at 2:20 am

    Oh, you’d probably enjoy this then (it’s the making of Gail Carriger’s *Blameless* cover)

    also: Germany, totally.


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